AN INTERNSHIP REPORT ENTITLED PART-3

3.1  Summary:

In Bangladesh mobile phone has brought a revolutionary change increase of telecommunication media basically four mobile companies have been introduced hare. Among them Grameen Phone tops the list.

Telecommunication

Grameen phone has become a very popular media throughout the country. Though at first its network coverage was limited, no it is well established almost all over the country. So, maximum part of the mobile phone subscribers is under Grameen network.

This research is conducted to analyze Grameen phone user’s marketing activities and diffusion process throughout the society. On the basis of close findings, marketing problems of Grameen phone are identified and problem solution are given.

The research also shows that Grameen phone has a good future prospect as its consumers are growing on. But some lower bill charge is creating threats to some extent. Again its diffusion rate has been increased so rapidly and it has all the trends of that. It has no social obligation or hindrance. Its demand is increasing because of its diffusion rate. The customers are mainly dissatisfied with network problem in some parts of the country, higher package price, higher local call charge, limited repair and service center, limited customer care center, excessive post-paid and so on.

Proper marketing policy and program in accordance with the customer’s needed and services can ensure satisfaction to Grameen phone subscribers.

Grameen phone should expand the sale of mobile phone and all kinds of facilities relating to the demands of the customers. Because such days will come when demand may not increase but the call number will then the present once.

Telecommunication

Inconfine, I want to say that Grameen phone is creating a new world of telecommunication with more facilities than the other three in our country. It is becoming the magical key to open the secret door of making the world a global village.

3.2  Conclusion:

Mobile phone is a newly immerging product in our country. Though at the beginning, it was not an the flow of use, now its demand is increasing day by day for its easy communicating facility.

The present age is mainly marketed by technology and information. Here in intel communication plays a significant role. Mobile phone contributes highly to the significance.

Telecommunication

Among all the mobile phone companies, Grameen Phone Company Ltd. stands ahead. Its network, billing charge to some extent such as Grameen Polli Phone and so on are exclusively better than the others. So, the subscribers of Grameen phone are quite more than the others.

Yet Grameen phone some specific problems. Such as network, billing charge and hand set charger. If the company takes necessary urgent measures to solve those problems, it will be able to reach its commercial goal. Consequently, its call number and the sole of mobile phone hand set will be increased.

To sum up, after closing up my research work, I can say that mobile phone has bright prosperous future. And Grameen phone will bring revolutionary commercial progress if it can correct its problems. I think the company has a golden opportunity to obtain maximum commercial benefit.

3.2    Recommendation:

Problems relating to Grameen phone have been mentioned before. To solve them, I have collected some suggestions from the company, middlemen, users and non-users and suppliers a recommendation based on those information.

Products:

The products of my research are Grameen phone. I have divided the product in sequential categories customer’s opinions about the products are mentioned below:

i)            Phone-set: No complaint about the mobile phone set is found distinctly.

ii)          Network: Tower capacity is limited and segregated. New and developed technology must be applied to increase tower capacity.

iii)        T & T Connection:  The customers having T & T connection gets no extricable facility of mobile phone of all kinds. So, the company should undertake urgent necessary steps to solve the problem.

iv)        Prepaid card: No mentionable problem can be founded.

Distribution:

Direct channel is perfect for distribution of mobile phone. Now one dealer should be selected for each district. So it is not a vital problem. But the vital one relies on the bill collection. Some specific banks collect the bills, which does not provide distance facilities to every customer. So, this problem should be reduced soon.

Again mobile phone card should be distributed through small business with a specific commission. The processes have been introduced yet not reached all the places consequently this problem should be reduced as early as possible.

Price:

From three points of view, I have justified its price-

i)             Connection fees: Though from the angle of benefit, mobile connection fee is not mentionable, yet from practical point of view in a developing country like Bangladesh, it is imposed few complaints. By reducing the fee, it is easily possible for the company to increase its users rapidly.

ii)           Mobile Set: Problems regarding mobile set is not so acute that it can be mentioned boldly. Yet as any bearable cost of a standard and useful product bring more expansion, the company, for the sake of calling up gradation, should reduce the price of mobile set to an acceptable condition. Then the product will be able to attain its main objectives of longer lasting profit.

iii)        Bill related: Billing rate of mobile phone is higher than T & T some extents. So in many cases people do not feel comfort by making calls through mobile phone. Here in the company should bear in mind that Bangladesh is a poor country. Most part of its population lives under proverty-line. So, inspite it having will, they cannot easily use the phone what is a notable matter of consideration. So, billing rate should be moderate in accordance with the practical condition of the people. Besides in regard of billing system, the company deliveries the billing cahrt. So shortly that the subscriber are faced with a great problem to pay the bill within a short time. So there should be set a considerable gap between the supplement and payment of the bill.

Promotion:

In respect of recent increasing demand, no notable promotional activities are required. Yet to keep the existence of the demand toward phoning facility and to capture the competitive market, several promotional activities such as advertisement through news paper, magazines, satellite TV etc. will grow beneficial fruits to the commercial tree of the company. In it beside the commercial identity and good will, profit will be increased.

Procurement:
Dealers of mobile phone Company’s procure mobile hand sets from international companies which have there own sale-centers in our country. Therefore, they do not face any extricable, proble in procuring those sets.

Telecommunication

Quality control:

The world is up-going with the blessing of new and developed technology. So, standard and attractive technological development is essential to last longer to the eyes of the increasing number of users. Powerful tower should be set up in order that this users can easily and comfortably maintain there communication for any place of the country.

i)             T & T connection: It is practically ovious that all kinds of Grameen phone sets cannot enter the T & T connection. So, many customers are not interested to buy mobile phone. Therefore, Grameen phone company should it hit upon a plan to overcome the obstruct between mobile phone and T & T connection.

ii)          Pre-paid Card: There is no problem of the quality of pre-paid card except the difficult of its number vanising.

iii)        Mobile Phone sets: There are few problems of mobile phone sets such as easy customer service and relation center, charges and some others. Those problems should be solved urgently for the increasing demands of the customers.

Marketing information:

The company supplies the subscribes the billing paper without leaving any space for public opinion which is a good media of directly communicating with the subscribes in free of cost. Therefore. It should take necessary measures to evaluate customer’s opinion and complaints by leaving perfect space for them.

Sales:

For practical field, I am reporting that the sales of Grameen phone sets are on the increase. So, the company should pay a very close attention to the necessities of the increasing connections. In it, call number will be increased. Moreover, for upgrading resets, it should throw its thought to billing rate network expansion and the rate of mobile phone sets and some other important.