AN INTERNSHIP REPORT ENTITLED

Chapter one

1.1    Introduction

1.2    Importance of the study

1.3    Objectives of the study

1.4    Methodology

1.5    Limitation of the study

1.6    Presentation of the study 

Methodology

1.1  Introduction: 

Telecommunication media has added a new dimension in modern life. Today nothing is imaginable without this new dimension. Telephone has become insegragative living tools for modern life. Modern telecommunication technology has shaped different forms of phones, telegraph, fax, E-mail, Internet, Pagers, Cellular phone and so on. Since 1991, cellular phone companies in Bangladesh have been playing a vital role in the economic development and life style of the people.

It is obvious that without widespread use of telecommunication no economic development is successfully possible. As the fixed phone is more expensive and timely, the government is encouraging cellular phone companies to run their business in Bangladesh. Other telecommunication services are also being privatized. Again Wireless Application Protocol (WAP) is a newly emerging technology that is integrated mobile and Internet technology.

Mobile phone concept is not a fresh baby in Bangladesh that has already invested a lot and new opportunities have now been born for Bangladesh and the government is earning more revenue through its expansion. It has got a riches is the latest addition in the World of smooth and effective communication so that its demand is increasing day by day. It was first introduced to the Bangladeshi Market in 1991. There are four companies which have got licensed for this such as pacific cellular company (known as City Cell), Grameen Phone Ltd., TMI (known as Aktel) and Sheba World Telecom Ltd.. Mobile phones are light, small and pocket size which is easy to port anywhere and anytime. So people can communicate anyone its coverage limit.

Among these companies, my subject is Grameen phone Ltd. In our country Grameen Phone started its network on March 26, 1996. At first the company marketed its pre-paid simcards. Then the company made an agreement with the Grameen Bank in exchange of 10,000/= security money. The company gave the members the opportunity to pay the cost of the phone set through weekly installment. The condition is also now on. The only change happened in security money.

In today’s Bangladesh, there is no perfect alternative of Grameen Phone. It is now on the flow of developing its program so rapidly that it seems that this company is going to capture the master market of mobile phone in our country. Therefore, no doubt, its future prospect is bright.

Methodology

1.2  Importance of the study:

The marketing department of Rajshahi University has started on internship program, the practical case of theory for the M.B.A students. As a part of the program, I have selected this research work. First, I was to choose a study area. Then I consulted with my supervisor about the pros and cons of the work. He has pointed me to the important notes of my research, with his great help; I have become able to prepare a detail research of my subject. I indulged myself in the practical field to collect necessary data and prepare this report. I hope it would be able to satisfy the researchers, as well as to build up my future career.

In my report, I have tried my best to open up the performed activities of Grameen Phone Company. In my report I have also added the shortcomings and probable measures of the company. My entire study is conducted to keep in view the above-mentioned objectives.

1.3  Objectives of the study:

Every study must have its objectives. Again the objectives should be specified and well defined. So do I have the main objective of my work is to evaluate the existing marketing system of Grameen Phone in Bangladesh and its problems.

Bearing the above view in mind, I have notified the following objectives for my research.

1.     To observe and evaluate Grameen Phone’s marketing activities.

2.     To extricate its problems.

3.     To extricate its diffusion processes through out the society.

4.     To measure it’s Marketing efficiency.

5.     To find out the fruitful ways of solving the problems.

Methodology

1.4  Methodology: 

I followed some fundamental steps in the process of marketing research. In my research, I adopted some method to conduct the activity:

i)                   Definition Of The Problem:

The first step of marketing research is to carefully define the problem, which I already have defined.

ii)                Source of information:

In the next step, I determined the sources of information that would be required for the study. I used both primary and secondary data to conduct my research.

Primary data:

The information, which is collected directly from the field for my research purpose, is called primary data. I collected primary data by surveying the service providers, users, non-users and dealers. I have to turn to the primary sources and collected the information directly by the following ways:

a)     Questionnaire for users, none-users, dealers and other company.

b)    Observation is my internship period.

c)     Interviewing the directors and executive of the company service providers.

Secondary data:

When data are collected from the sources that collected earlier is called secondary source. Secondary data is collected from previous research works, reports, publications and various existing sources. Secondary data are very important to conduct an efficient research and to have fruitful result. Sources of secondary data are that I used are:

Internal sources:

a  Company’s daily sales statement.

a Prior research report

a Any information regarding mobile phone.

a Company’s leaflet annual report and other publications.

External sources:

a Different books and periodicals on mobile phone.

a Government report.

a Newspaper.

iii)     Data collection method:

In the case of primary data collection, three types of methods are used.

a)     Personal interview

b)    Telephone interview

c)     Letter survey.

I have collected most of my information through personal interview. In some cases with telephone interview and letter survey. Because full information cannot be collected through the personal interview, much of the information was not from one member at a time. That’s why many times were being saved. Cost became less and accurate information was found. For the above advantage I have collected my information through the personal interview.

Methodology

i)         Questionnaire Preparation:

Questionnaire is the set of questions that have been fixed earlier on basis of which the respondent give the answer of the question. At the time of preparing questionnaire I have to careful about the warding of the question. And the list of questions should be in sequence. The following factors are given importance:

v Use simple language.

v Avoid lengthy question.

v Be specific as possible.

v Avoid leading question.

v Avoid unwanted question.

v Avoid estimated question.

v Avoid ambition question.

Except there, I have used some close-ended question so that the respondents can give the answer easily and consequently helped for tabulation. I also used open-ended question so that the respondent can express his judgment on the questionnaire.

ii)                Pre-test:

The accuracy and validity of the question should be ensured which are used on a questionnaire collecting data by the questionnaire. If there are some mistakes, that then it can be over come by pre-test of the questionnaire. I have pre-tested my questionnaire. There were some linguistics problems, and there were mistakes in question sequence that had been corrected. I have rejected the technical term, which can be problem for the respondents.

iii)              Sample:

Sample is a part or portion of whole population, which is selected purposively. But the sample must be representative of whole population. The main purpose of sampling may be hampered if the sample selection is not perfect, i.e. It may give a wrong result of the research. So, it is very important to select the sample perfectly.

iv)              Sample area:

Sample area is too important for research work. There fore, the selection of the sample area is necessary for a researcher. I have selected Rajshahi and Dhaka metropolitan city as my sample area.

v)                 Sample size:

Sample size is very important for research work. In order to avoid any difficulty I have taken a small sample size in my research project. But I avoid too little sampling as I get a standard result from the research project. I have selected to metropolitan city of the country. From the two cities I have selected the following sample for my research project:

Table No.-1

Types and numbers of sample

Organization	Dealer/agent	User	Non User
1 (Grameen Phone Ltd.)	6	50	50

Source: Field of survey.

vi)              Sample selection method:

I have used cluster sample. Here, at first I have divided the total population by some units. Then I have regarded some units in cluster as a unit. Such as, based on different profession, age, education, income. I have taken as cluster. And it is selected by random sampling. The main characteristics have been shown in the following table:

Table No.- 2

Characteristics of users group

Age	%	Education	%	Income	%	Occupation	%
20-30	36	Primary Level	-	3000-6000	8	Businessman	44
		Secondary Level	6	6001-10000	34	Service Holder	42
31-40	42	Higher Secondary Level	8	10001-15000	30	Students	10
41-50	20	Honors Level	52	15001-above	28	Others	4
51-above	2	Masters Level	28
		Higher Education	6

Source: Field of survey.

Table No. – 3

Characteristics of non-users group

Age	%	Education	%	Income	%	Occupation	%
20-30	42	Primary Level	0	3000-6000	20	Businessmen	28
		Secondary Level	12	6001-10000	28	Service Holder	46
31-40	24	Higher Secondary Level	16	10001-15000	26	Students	20
41-50	24	Honors Level	40	15001-above	26	Others	6
51- above	10	Maters	30

Source: Field of survey.

1.5              Limitation of the study:

Limitation is a common feature of all activities and this research is also not a limitation free. The most notable limitation of this research are-

1.     The area of research is vast. It is difficult to give a concrete result or opinion based on a vast area in one and a half month.

2.     Since a single hand performed the research activity, it was not be possible to collect all the information regarding the market situation.

3.     Few people were not spontaneously give the accurate answer that their interviews were taken. This may distort the actual result.

4.     No research can be completed without a handsome of money. But I am a student. So this research is completed after suffering from financial crisis.

Methodology

 1.6  Presentation of the repot:

The present study is presented in three chapters.

In the first chapter, Introduction, Importance of the study, objectives of the study, Methodology, Limitation of the study and Presentation of the repot have been discussed.

In chapter two, an analytical study is conducted to prove the actual happening in so far the general features of the existing marketing system, marketing efficiency, diffusion process and marketing problem faced with the participants and opinions of the participants towards the existing marketing system on the basis of primary data collection from the wholesalers, retailers and the customers.

The final and third chapter, reveals a summary of the study, which has been discussed steps to develop the marketing activities and conclusion have been given to solve the marketing problem of Grameen mobile phone in Bangladesh.